A guide to saying it correctly

How to Pronounce Acura

Pronounce the car brand 'Acura' with the stress on the first syllable, like 'AK-yuh-ruh'.

acura

AK-yuh-ruh

/ˈæk.jʊ.rə/  ·  ak · yuh · ruh

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Native US English  ·  Kokoro neural TTS  ·  0:01

Acura is a well-known luxury automobile brand. You'll hear it discussed in car reviews, dealerships, and among car enthusiasts. It's also mentioned in general conversation when people talk about car ownership or purchasing decisions.

Where the word comes from

Acura was coined by the American Honda Motor Company for its luxury car division. The name is derived from the Latin word 'acuratus', meaning 'accurate' or 'precise'.

Common ways people get it wrong

  • uh-KYOO-ruh Some speakers might pronounce the 'c' like a 'k' and the 'u' like 'you', but the standard pronunciation uses a short 'a' sound and a short 'u' sound.
  • uh-KOOR-uh This mispronunciation incorrectly emphasizes the second syllable and uses an 'oo' sound instead of the correct short 'u'.

Frequently asked

How do you say Acura?

The most common pronunciation is AK-yuh-ruh. The stress is on the first syllable.

Is Acura pronounced with a K sound?

Yes, the 'c' in Acura is pronounced with a hard 'k' sound, like in 'cat'.

What does Acura mean?

The name Acura was derived from the Latin word 'acuratus', meaning 'accurate' or 'precise', reflecting the brand's focus on precision engineering.