Pronounce · Brands
How to Pronounce Brand Names Correctly
Porsche, Hyundai, Häagen-Dazs, IKEA — the brand names everyone says wrong, said right.
You’ve been saying it one way your whole life. Then you hear a native speaker say it, and you have that little moment of realization. Oh, so that’s how it’s pronounced. It happens with food, with cities, and definitely with brand names. From German cars to Swedish furniture, we often anglicize names without even thinking about it.
This isn't about being perfect. It's about feeling a little more confident and a little more connected to the world. Here, we've gathered guides for some of the most commonly mispronounced brands. We break down the sounds, explain the origin, and give you the audio to hear it for yourself.
Each guide is researched and cross-checked with native speakers to give you the most accurate pronunciation. No more guessing.
Editor's picks
No. 01 · Brands & companies
Porsche
POR-shuh
The German sports car brand is pronounced POR-shuh, with the stress on the first syllable.
No. 02 · Brands & companies
Hyundai
HUN-dye
Pronounce Hyundai like 'hundred' with a 'dye' ending. It's not 'Hy-un-day'.
No. 03 · Brands & companies
Huawei
WAH-way
Stop saying 'hoo-ah-way'; here is how to correctly pronounce the name of the Chinese telecommunications giant.
No. 04 · Brands & companies
Xiaomi
SHYOW-mee
Pronounce Xiaomi like 'shyow-mee'. It's a Chinese tech brand known for smartphones and electronics.
No. 05 · Brands & companies
Renault
ruh-NOH
The French automaker's name is pronounced with a silent 't' and a French 'au' sound.
No. 06 · Brands & companies
Peugeot
PUR-zhoh
Learn how to pronounce Peugeot correctly. It is a French automotive brand, and the pronunciation is simpler than it looks on the page.
30 brand pronunciations
- acura AK-yuh-ruh
- adidas AD-i-das
- aldi AL-dee
- asus AY-soos
- audi OW-dee
- balenciaga buh-LEN-see-AH-guh
- balmain bal-MAIN
- bmw BEE EM DUB-ul-yoo
- bosch BOSH
- bose BOZE
- bouygues BWEGZ
- cartier kar-tee-AY
- chanel shuh-NEL
- chevrolet SHEV-ruh-LAY
- citroën SIT-roh-en
- dior dee-AWR
- ferrari fuh-RAH-ree
- fila FEE-luh
- givenchy zhee-VAHN-shee
- givenchy perfume zhee-vahn-SHEE
- gucci GOO-chee
- hermès er-MEZ
- hermès er-MEZ
- honda HON-duh
- huawei WAH-way
- hyundai HUN-dye
- häagen-dazs HAH-gun DAHZ
- häagen-dazs HAH-gun DAHZ
- ikea eye-KEE-uh
- kia KEE-uh
- lamborghini lam-ber-GEE-nee
- loewe LO-eh
- louis vuitton LOO-ee vih-TAHN
- maserati mah · zuh · RAH · tee
- mazda MAZ-duh
- michelin MISH-uh-lin
- miele MEE-luh
- mitsubishi mih-tsoo-BISH-ee
- moët moh-ET
- nestlé NESS-lay
- nestlé NESS-lay
- nike NYE-kee
- nikon NEE-kon
- nissan NEE-sahn
- nivea NEE-veh-uh
- nutella noo-TEL-uh
- nutella chocolate noo-TEL-uh CHOK-luht
- omega oh-MAY-guh
- panera puh-NEHR-uh
- peugeot PUR-zhoh
- pirelli puh-REL-ee
- porsche POR-shuh
- prada PRAH-duh
- puma POO-muh
- renault ruh-NOH
- rolex ROH-leks
- samsung SAM-sung
- siemens ZEE-munts
- siemens company ZEE-munz KUM-puh-nee
- suzuki soo-ZOO-kee
- uniqlo OO-nih-kloh
- veuve clicquot vuv klee-KOH
- xiaomi SHYOW-mee
- yamaha yuh-MAH-huh
- yves saint laurent eev-san-law-RAWN
Frequently asked
Is there one 'correct' way to pronounce a brand name?
Not always. We focus on the pronunciation in the brand's country of origin. But names often adapt as they travel, so the 'correct' version can depend on who you're talking to.
Why do some brand pronunciations sound so different from how they're spelled?
Many of these brands come from languages with different phonetic rules than English. A letter combination like 'sch' in German or 'j' in Spanish just doesn't sound the way an English speaker would expect.
Does the company itself use the 'correct' pronunciation in its ads?
It varies. Some companies stick to their native pronunciation everywhere, while others adapt their name for the local market. We'll often note when a company uses a different anglicized version in its own English-language marketing.
Will people correct me if I use the anglicized version?
Probably not. Most people understand that names get anglicized and won't think twice about it. Learning the original pronunciation is more for your own confidence and connection to the language.
