A guide to saying it correctly
How to Pronounce Rolex
Pronounce this luxury watch brand: ROH-leks, with stress on the first syllable.
rolex
ROH-leks
/ˈroʊ.lɛks/ · ROH · leks
Native US English · Kokoro neural TTS · 0:01
It's a common name in watch collector communities and often appears in news articles about the watch industry or celebrity endorsements.
Where the word comes from
The name 'Rolex' is believed to be a portmanteau, though its exact origin is debated. Founder Hans Wilsdorf suggested it was an abbreviation of 'rolling excellence' or a made-up word that sounded pleasant in multiple languages.
Common ways people get it wrong
- roh-LEX Some might mistakenly stress the second syllable, but the standard pronunciation emphasizes the 'ROH' sound.
- ROH-lix The final vowel sound is an 'eh' like in 'lexicon', not an 'ih' like in 'fix'.
Frequently asked
How do you say Rolex?
It's pronounced ROH-leks. The stress is on the first syllable, 'ROH', and the second syllable rhymes with 'checks'.
Is Rolex pronounced with a long or short O?
The first syllable, 'ROH', uses a long O sound, similar to the word 'go'. The second syllable has a short E sound, like in 'bed'.
What does the name Rolex mean?
The exact origin is unclear, but it's thought to be a coined word. Founder Hans Wilsdorf suggested it might mean 'rolling excellence' or was simply a name that sounded good.
