A guide to saying it correctly

How to Pronounce Bosch

Learn how to pronounce the name of the German engineering and technology company Bosch correctly in American English.

bosch

BOSH

/bɒʃ/  ·  bosch

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Native US English  ·  Kokoro neural TTS  ·  0:01

It also appears frequently in automotive news regarding vehicle parts and electronic systems.

Where the word comes from

The name is derived from the surname of the company's founder, Robert Bosch, which is a German occupational name for a dweller in a wood or thicket.

Common ways people get it wrong

  • BOSH-uh People often add an extra syllable because they confuse it with the German pronunciation of 'Porsche'. Keep it to one syllable.
  • BOSH-ee This is a common hyper-correction; the name is a single, sharp syllable.

Frequently asked

Is Bosch pronounced like posh?

Yes, it rhymes perfectly with the word posh. The 'o' sound is short and crisp.

Do you pronounce the ch at the end of Bosch?

Yes, the 'ch' is pronounced as a soft 'sh' sound. It should sound like the end of the word 'wash'.

Is Bosch a German name?

Yes, it is a German surname belonging to the company's founder, Robert Bosch. In English, we simplify the vowel slightly while keeping the consonant sounds consistent.