A guide to saying it correctly

How to Pronounce Audi

Pronounced like 'ow' followed by 'dee', it's the German luxury car brand that's a household name.

audi

OW-dee

/ˈaʊ.di/  ·  OW · dee

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Native US English  ·  Kokoro neural TTS  ·  0:01

It's common in car reviews, advertisements, and everyday conversations about vehicles.

Where the word comes from

The name 'Audi' comes from the Latin translation of the surname of its founder, August Horch. Horch means 'listen' in German, which translates to 'audi' in Latin.

Common ways people get it wrong

  • AW-dee Some might try to make the first vowel sound like 'awe', but it's closer to the 'ow' in 'cow'.
  • AO-dee Avoid pronouncing the 'au' like the 'aw' in 'caught'; the sound is more of a diphthong, like 'ow'.

Frequently asked

How do you pronounce Audi in German?

In German, it's pronounced very similarly to the English 'OW-dee'. The 'au' is a diphthong, and the 'i' at the end is a long 'ee' sound.

Is Audi pronounced like 'ow' or 'aw'?

It's pronounced like 'ow', similar to the sound you make when you stub your toe. Think of the word 'ouch'.

What does the name Audi mean?

Audi is Latin for 'listen'. It's a translation of the surname of the company's founder, August Horch, whose name means 'listen' in German.

How is Audi actually pronounced?

Audi is pronounced with the emphasis on the first syllable, sounding like 'OW-dee'. The 'au' makes an 'ow' sound as in 'cow', and the 'di' sounds like 'dee'.

Is it pronounced Audi or Outie?

It is pronounced 'OW-dee', not 'OW-tee'. The 'd' sound is voiced, similar to the 'd' in 'dog'.

How do the Germans pronounce Audi?

Germans pronounce Audi very similarly to the standard English pronunciation, as 'OW-dee'. The vowel sounds are consistent with German pronunciation.

Is it ow dee or ah dee?

It is pronounced 'OW-dee'. The initial 'A' sound is more of an 'ow' sound, like in the word 'cow'.